02 — The spot
School that fits around your life.
The people USC Upstate wanted to reach weren't waiting around for nursing school. They had jobs, kids, long shifts and a calendar that was already full. The brief was to show them the program was flexible enough to work with all of it.
I produced, shot and edited the spot as part of the creative team at Arrowhead Design Group. The goal for those thirty seconds was simple: let a busy life play out on screen, and make it clear there's still room in it for a nursing degree.
